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Spy tool built by media buyers, for media buyers
The whole ad market, at a glance.
Creatives, angles, advertisers and geos of your competitors across every vertical — in one searchable feed.
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Product
Meta Ads, at a glance.
Explore creatives, angles and advertisers across verticals in one searchable feed.
One feed
Facebook and Instagram ads in one place. Filter by vertical, geo, format, platform, CTA and active days — and save your filters as presets.
Magic search
Exact matches first, then ads similar in the meaning of their text and image. Find an angle, not just a keyword.
Advertisers
Understand what competitors are running: their funnels, ads and pages in one view.
Funnels
One creative reuploaded from many pages, domains and accounts — see who runs it, for how long and how often it comes back.
Ad details
Media, copies of the creative, run days and audience — plus translation of the ad text.
Collections and team
Save ads to favorites and collections, and work on them together in a team workspace.
How it works
From a hunch to proof in three steps.
Search finds the angle, grouping shows how often it was reused, run days show whether it still spends.
01
Search by meaning
Type a hook, a brand or a domain. Exact matches come first, then ads that say the same thing in other words or pictures.
02
Group the copies
One creative reposted across pages becomes one card marked ×N. The more copies, the more someone pays to scale it.
03
Check the run days
Days in rotation for every page and every copy. An ad that keeps running week after week is the clearest sign it pays off.
Funnel
Follow one creative end to end.
Where the ad sends people, which pages repost it and for how long — from the data we collect, not from guesses.
SE
Why Hugvar
Two ravens. One view.
In Norse myth, Odin sent two ravens across the world every day: Huginn — thought, Muninn — memory. Hugvar does the same for your market.
Huginn
Discover
Spot new creatives, angles and funnels as they appear in the feed.
Muninn
Preserve
Keep the history: run days, copies of every creative and the ads you saved.
Verticals
Across verticals
- Sweepstakes
- Gambling
- Health & Beauty
- E-commerce
- Dating
Pricing
Every plan opens the same view of the market. Plans differ in the depth of analytics, verticals and team seats.
Prices in USD. Final billing currency is confirmed at checkout.
The whole ad market, at a glance.
Explore creatives across verticals, discover new angles, trace funnels and understand what competitors are running — all from one powerful view.